Would you like to increase your client base but don’t know where to begin? Do you want to actively market your practice on a restricted budget – but don’t want to run afoul of the Ethics Rules? If so, you won’t want to miss Cynthia Sharp’s energetic and informative presentation. Attendees will be provided with tools and motivation to create and implement an individual marketing plan for the remainder of the year.
The session will include a national survey of case law and opinions in the attorney advertising arena, including social media. Cynthia will analyze MRPC 7.1 - 7.5 and offer specific guidance on how to avoid violating these rules.
The material will be geared to all levels with the core message that persistent and consistent communication of message will lead to better client communication and client service – and ultimately revenue generation.
Content rich and action oriented, Cynthia will discuss:
- Developing the mindset of a fee generator
- Marketing plan essentials
- Applicable Ethics Rules
- Relevant Case Law
- Creating & evolving a strong personal professional brand
- Elements of elevator speeches & positioning statements
- Tips on influencing a prospect to become a client