You may think you have to be a design superstar, with a huge following, and the author a book, to make clients fall in love with your design concepts. But that’s not true at all.
How do I know? Because I’ve successfully taught other people, just like you, how to do it.
So what is the Stylescapes™ course about?
You might know them as mood boards, style tiles, or tear sheets, but to be clear, the Stylescapes™ course is about building a collection of highly curated images, design, type specimens, textures, and colors that help to define a visual direction.
These collections are designed to be shared with clients before the visual design phase to ensure buy-in from everyone. And if you follow our approach to using them, they’ll serve as your North Star and prevent you or your team from getting lost in the design process.
They are great for things like:
- Creative pitches
- Branding design
- Identity design
- Web & App design
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Okay, but why are they so important?
“I’m just not feeling it. I‘ll know it when I see it.” Words no designer ever wants to hear.
Have you ever wondered why, after all this time and hard work, did the client suddenly realize that this is not what they had imagined? Us too. It’s why we developed the Stylescapes™ course.
You see, as creatives, it’s easy for you and I to imagine what something will look like. To close that imagination gap. But we forget that the reason we were hired is because our client doesn’t have that gift.
So what happens? You dazzle them with visions of grandeur, they imagine something different and both sides are left disappointed down the road.
But all that could have been prevented.
Bridge the gap between design thinking and visual design.
Everyone has ideas. But how do you know which ones are viable? When everyone agrees that the best direction is “modern” and “simple,” everyone walks away with a different idea of what that actually looks like.
This is where the Stylescapes™ course shines.
Using our methods, you will avoid the above scenario because everyone will have a common reference point. It’s like having a conceptual Pantone® chip. What you agree to in words is what you will deliver in design.
Push boundaries and squash objections.
After many iterations and hundreds of hours later, I’ve created what I believe to be the perfect recipe for how to present your work. And the Stylescapes™ course will teach you how to do it.
When done right, this method can open the door to more interesting and higher paying work with your client. The Stylescapes™ course will expand your creative range and at the same time ease concerns about direction and delivery.
But not all presentations are created equal. You and I may have different definitions and standards for what makes one great. And you are welcome to go figure it out on your own.
Or you can learn from us. And get it right the first time.
Chris will walk you through the entire process of building a Stylescape™ course presentation—start to finish. He’ll show you how to compose, review and critique your design. Includes some Photoshop and Illustrator tips for working efficiently!
This companion to the video course gives you everything you need to build fantastic designs. How to choose the right images, prompts to generate multiple versions (mild, medium spicy), how to present to clients and much mo